Why Interior Design Is Good Marketing For Investors!

When you are able to pull off an elegant timeless space with key furnishings for a sale like the team at IMG, it takes genius & know how built over time.

Property investors & private homeowners ought to understand the value a well staged house adds. It could be an additional thousands or millions or hundreds depending on your currency which makes great ROI.

With the rise of Airbnb up-scaling the demand for guest houses & private small scale accommodation, and the demand for homes propelling the co-living market, throwing furniture & furnishings here & there in the rooms just wouldn’t cut it. The devil is in the details & the key is to know & understand your target market.

Knowing where to source the right furniture, furnishings and accessories is also key and getting the right artwork is a must in any room space in our opinion. A blank wall is a major no no! Empty blank walls can be used as a crucial design element to enhance your decor. A lifeless wall can become as dynamic as you want it to be with the right pictures and art arrangements. All these enables the investor to have a competitive edge on the market as well as boost and create a recognisable brand.

Pulling off a look is one thing, capturing it is another & that is why you must choose your photographer & videographer wisely. There is a reason why you have events, fashion, wedding & interior/property photographers. It is a specialist matter and the right photographer can capture an angle which can create an emotional link with potential renters, buyers or short term travellers.

If you walked through the door of these apartments in our post, the styling alone would make you fall in love with the property - that is good PR & marketing right there! Your property simply screams ‘you know you want me’ to potential customers and you don’t even have to go for a hard sell…it sells itself!

How can we at Studio 19Twelve help you today to boost your marketing efforts for your HMO, Serviced Apartments or Show Homes with our interior design, styling and sourcing skills? Contact us on the button below!

[Credit: IMG]